March 22, 2005

Kyocera Mita Announces Sponsorship of Brazilian Soccer Team

Kyocera Mita Corporation and Kyocera Mita America Corporation announced an agreement for Kyocera to become the main sponsor of Brazilian Serie A soccer team "Atletico Paranaense" at joint press conferences held with the club in Sao Paulo and the club's stadium in Curitiba, Brazil on the 16th and 17th March.

As part of the 3 year sponsorship agreement, the Kyocera Logo will be displayed on the players' shirts and the club's stadium renamed the "KYOCERA ARENA".

The sponsorship project is an integral part of Kyocera Mita's expansion plans in Brazil, which is seen as a key growth market for the coming years.

The Kyocera Group is already the main sponsor of Japanese J-League soccer team Kyoto Purple Sanga, and became the main sponsor of German Bundesliga team Borussia Moenchengladbach from January this year. The new agreement in Brazil is part of the group's continued long-term initiative to raise awareness of the Kyocera brand around the world.

Kyocera Group Global Soccer Sponsorship Activities:

  Atletico Paranaense, Brazil:  
  Press Conference   KYOCERA ARENA  
  (Press Conference)      
  Borussia Moenchengladbach, Germany:  
  Borussia Moenchengladbach   Borussia Moenchengladbach  
  Kyoto Purple Sanga, Japan:  
  Kyoto Purple Sanga   Kyoto Purple Sanga  

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