October 20, 2010
Connecting brand promotion to CNN's international viewers
Kyocera Mita Corporation, one of the world's leading office document solutions companies, announced that it is sponsoring the popular CNN television news program Anderson Cooper 360°. Kyocera Mita's sponsorship is broadcasting on CNN International's global network, reaching hotel rooms and households around the world, as well as via the Anderson Cooper 360° site
Anderson Cooper 360° airs weeknights on CNN, and goes beyond the headlines to tell stories in-depth and from multiple points of view. By sponsoring this program, Kyocera Mita aims to reach business travelers and C-Suite executives with whom the program largely resonates.
Kyocera Mita manufactures and markets black & white and color MFP, network-ready multifunctional devices and laser printers as well as a range of wide-format imaging products. It also offers a portfolio of software and network solutions.
Kyocera's ECOSYS technology provides customers with print solutions that incorporate long-life components, which reduce the need to replace the drum and other image forming parts. This technology delivers a number of benefits: improved reliability, reduced environmental impact and the lowest TCO in the printer industry. Kyocera Mita assists businesses of all sizes to maximize value and improve their document management processes.
Kyocera Mita is a wholly owned subsidiary of the Kyocera Corporation, the world's leading developer and manufacturer of advanced fine ceramics and associated products, including solar power generating systems, telecommunications equipment, semiconductor packages and electronic components.
CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world's most extensively syndicated news service; and strategic international partnerships within both television and the digital media.