Florania and FOREARTH Collaborate on Pioneering Sustainable Fashion Ideas at Milan Fashion Week 2025 AW

Comment from Flora Rabitti

As a brand committed to reshaping the rules of fashion, we proudly embrace technological advancements to set new standards in fashion production. Personally, I believe in fostering international connections and building communities. Collaboration is the only way to achieve truly standout innovation. Furthermore, the FOREARTH technology is an innovative and illuminating technique that deserves to be shared and utilized worldwide, showcasing the beauty of sustainability.
The Florania Fall/Winter 2025 collection pays homage to renowned female surrealists such as Leonora Carrington, Remedios Varo, and Leonor Fini. The collection features watercolor and China ink prints, handcrafted by me, the brand's founder, as representations of the symbolic, fantastical worlds in which the collection is set—imaginary landscapes inhabited by elegant creatures like horses, snakes, and dragons. Luxurious dresses, crafted from certified silk, viscose, or recycled polyester, flow weightlessly across the body with intricate draping.
Meanwhile, knitwear pieces adorned with tattoo-inspired patterns embrace the body with both style and comfort. There is a strong emphasis on textiles in this collection: painted, airbrushed, embroidered, manipulated, and stretched. This intricate textile world serves as a symbol of circularity and a deep respect for natural resources.
FOREARTH technology is a pioneering innovation that embodies sustainability and artistic excellence. Its water-free concept aligns seamlessly with our vision for responsible fashion.