Florania and FOREARTH Collaborate on Pioneering Sustainable Fashion Ideas at Milan Fashion Week 2025 AW
Kyocera Document Solutions Inc. (President: Hironori Ando) is pleased to announce that the designer and founder of Italian fashion brand Florania, Ms. Flora Rabitti, presented a collaborative design using fabrics printed by our inkjet textile printer, FOREARTH, at the Milan Fashion Week 2025 AW, held on February 28.

1.Collaboration Background
The collaboration came to life when the vision behind our product, FOREARTH—aimed at reducing the environmental impact of the textile and apparel industry—aligned with Flora Rabitti’s commitment to promoting sustainable creative practices. This marks our third partnership, following successful collaborations during Milan Fashion Week 2024 SS and 2024 AW.
2.About Flora Rabitti
Flora Rabitti is a designer who was a finalist at the Swiss Textile Awards and received the Fur Futures London Award in 2014. After that, she gained experience in major high brands before establishing her own fashion brand "Florania" in Italy in 2021. In 2023, the company was one of 4 recipients of an award from the Camera Moda Fashion Trust, an organization that supports young designers and trending fashion brands for women in the Italian fashion industry, and was selected from the 4 winners as the sole recipient of the “Max&CO. Design for Change” award.
3.Comment from Flora Rabitti
“As a brand committed to reshaping the rules of fashion, we proudly embrace technological advancements to set new standards in fashion production. Personally, I believe in fostering international connections and building communities. Collaboration is the only way to achieve truly standout innovation. Furthermore, the FOREARTH technology is an innovative and illuminating technique that deserves to be shared and utilized worldwide, showcasing the beauty of sustainability.
The Florania Fall/Winter 2025 collection pays homage to renowned female surrealists such as Leonora Carrington, Remedios Varo, and Leonor Fini. The collection features watercolor and China ink prints, handcrafted by me, the brand's founder, as representations of the symbolic, fantastical worlds in which the collection is set—imaginary landscapes inhabited by elegant creatures like horses, snakes, and dragons. Luxurious dresses, crafted from certified silk, viscose, or recycled polyester, flow weightlessly across the body with intricate draping.
Meanwhile, knitwear pieces adorned with tattoo-inspired patterns embrace the body with both style and comfort. There is a strong emphasis on textiles in this collection: painted, airbrushed, embroidered, manipulated, and stretched. This intricate textile world serves as a symbol of circularity and a deep respect for natural resources.
FOREARTH technology is a pioneering innovation that embodies sustainability and artistic excellence. Its water-free concept aligns seamlessly with our vision for responsible fashion.”
■Inkjet Textile Printer "FOREARTH" (More information can be found here.)
Through our sustainable inkjet textile printer, FOREARTH, we are continuously creating ways to contribute to the world of digital textile printing by solving various social issues facing the world with the power of technology and creating a better future. Water pollution during textile printing has long been an issue in the apparel industry, and FOREARTH uses environmentally friendly materials and employs a printing technology that uses almost no water, thereby significantly reducing water consumption compared to conventional textile printing methods. We have also established a sustainable production process by reducing waste and improving energy efficiency. These efforts contribute to reducing the environmental impact of the fashion industry.
We will continue to pursue innovation and promote positive changes across the industry to achieve a sustainable society.
Inquiries
- Customers except within EU
-
KYOCERA Document Solutions Inc., Corporate Communication Section
- Customers within EU
-
KYOCERA Document Solutions Europe Management B.V.
- Kyocera Document Solutions Inc. ensures adherence to local data protection regulations. We have detected that your inquiry comes from within the EU. Therefore, due to the EU's General Data Protection Regulation, please note that your request will be forwarded to our regional headquarter: Kyocera Document Solutions Europe Management B.V.
- *This news release is current, as of the date of publication.