Feature in FY2008:
Kyocera Mita's environmental management centered on long-life-design printers and MFPs

Itsukushima:We look upon environmental protection as one of the pillars of our business strategy. In fiscal 2005, the "Environmental Management Fundamental Strategy" and the "Environmental Action Plan" were established. Accordingly, we are promoting companywide environmental activities to reduce CO2 emissions and waste generation, and eliminate toxic chemical substances.

Feuerherd:I've heard that your company acquired the German environmental label quite early on.

Itsukushima:In the process of developing and introducing ECOSYS to the market as an eco-conscious product, our employees' awareness of the environment greatly increased. Acquisition of an environmental label indicates our increased awareness of the environment. I understand that our printer was the first to acquire the Blue Angel mark, among others.

Feuerherd:I imagine that you have experienced difficulties in conforming to the EU RoHS Directive.

Itsukushima:Yes, that's because we need to inspect not only the parts manufacturers from whom we purchase parts, but also the manufacturers/suppliers further upstream in the supply chain, so as to confirm that no prohibited substances are used. But I think the most important thing is to establish a mechanism for purchasing reliable parts from reliable suppliers and providing reliable products to customers. It is essential to check whether an internal quality control system is in place and operating effectively at our company and suppliers, instead of merely worrying about whether prohibited substances are contained in supplied parts or in our production lines.