Feature in FY2008:
Kyocera Mita's environmental management centered on long-life-design printers and MFPs
- ECOSYS products deliver superior economic and social benefits, based on Kyocera's proprietary technology.
- Positioning environmental protection as one of the pillars of our business strategy, we are earnestly pursuing environmental activities.
Positioning environmental protection as one of the pillars of our business strategy, we are earnestly pursuing environmental activities.
How do you engage in environmental activities?
Itsukushima:We look upon environmental protection as one of the pillars of our business strategy. In fiscal 2005, the "Environmental Management Fundamental Strategy" and the "Environmental Action Plan" were established. Accordingly, we are promoting companywide environmental activities to reduce CO2 emissions and waste generation, and eliminate toxic chemical substances.
Feuerherd:I've heard that your company acquired the German environmental label quite early on.
Itsukushima:In the process of developing and introducing ECOSYS to the market as an eco-conscious product, our employees' awareness of the environment greatly increased. Acquisition of an environmental label indicates our increased awareness of the environment. I understand that our printer was the first to acquire the Blue Angel mark, among others.
Feuerherd:I imagine that you have experienced difficulties in conforming to the EU RoHS Directive.
Itsukushima:Yes, that's because we need to inspect not only the parts manufacturers from whom we purchase parts, but also the manufacturers/suppliers further upstream in the supply chain, so as to confirm that no prohibited substances are used. But I think the most important thing is to establish a mechanism for purchasing reliable parts from reliable suppliers and providing reliable products to customers. It is essential to check whether an internal quality control system is in place and operating effectively at our company and suppliers, instead of merely worrying about whether prohibited substances are contained in supplied parts or in our production lines.
We will strive to produce products that contribute to environmental conservation.
What do you think are Kyocera Mita's major challenges in the realm of environmental protection?
Itsukushima:It is a matter of course to strive to reduce the environmental impacts of production activities, but we also want to have our products themselves contribute to environmental conservation. This will bring more depth to Kyocera Mita's environmental management. For example, power saving will become the main theme of product development. We will devote considerable effort to promoting product reuse and recycling, while enhancing the advantages of our products: long-life and little waste. We are now considering whether it is possible to establish a system that motivates customers to return used toner containers for recycling.
Feuerherd:I will continue to watch your activities with interest.
Ms. Chiaki Kawahara
Researcher at the Institute for Environmental Management Accounting since 2003. Master of Business Administration.